Wonderful Tool!
Our main reason for using the HubSpot Shopify Connector was to pull orders into HubSpot and learn more about where our customers were coming from and what points on our site were converting leads into sales. We also wanted a way to track overall revenue based on first touch points.
While we are still figuring out some of the revenue reporting, I would say that our overall experience with the connector has been awesome! We have been seeing more meaningful numbers from our regular email campaigns, implemented a brand new abandoned cart nurturing campaign which wasn't possible with our old system, and setup new repurchase workflows to help nurture repeat buyers.
And since this is only the first version, we can't wait to see what else HubSpot and Eyemagine have in store for this feature.
— mjacoby —
CONNECT
Shopify with HubSpot
Integrating Shopify and HubSpot helps to increase online sales from new customers and increase repeat sales from existing customers. The connector passes all customer data from your Shopify store into HubSpot, including:
Order Information
Recent Activity
Abandoned Carts
Lifetime Customer Statistics
Average Order Value
Automate and personalize:
Abandoned cart nurturing
Personalize your follow-up emails with images, URLs, and names for the most valuable products in any abandoned cart. Using the HubSpot workflow tool, you can send a timed series of personalized emails to your contacts who abandoned a cart, automating the follow-up process and increasing conversions from cart abandoners.
upsell, cross-sell, and reorder emails
If you've set up your Shopify store with upsell and related product details for your top sellers, then you can create personalized emails for people who purchase them. Send a timed series that automatically incorporates product images, names, and URLs for upsell and cross-sell items and start marketing like Amazon.
Laser target
your one-off emails and product launches
The HubSpot/Shopify connector syncs all your historical data for customers, making it possible to create lists of every person who purchased particular products or categories.
Launching
a new
product?Create a list of everyone who has ever purchased similar items from you. Email them the new product and you’ll increase engagement rates and sales.
Want to send a
special deal
to your VIPs?You can build a list of everyone whose total order value is above a certain amount.
Want to
reengage lapsed
customers?Build a list and email people who haven’t purchased in over 30 days,60 days, 90 days, etc.
Want to see which
customers are also
social media influencers?Create a list of customers who have more than 10,000 followers on Twitter and personally engage.
Nurture Customers
to become repeat customers through social inbox and smart content
HubSpot's Social Inbox and Smart Content tools help you break out of the inbox and personalize customer experience, both on your website and on social media. Social Inbox will allow you to hear what your customers are saying on Twitter and respond with helpful content and advice, and Smart Content will allow you to change what a visitor sees on your site according to rules you create. Has someone purchased items in Category A? Change your homepage hero image to automatically feature a product in Category A targeted at that customer, and transform your site to function like those of the market leaders in eCommerce.
Attribute Revenue generated
TO SPECIFIC MARKETING CHANNELS AND CAMPAIGNS
HubSpot's suite of analytics and reporting tools allows you to quickly and easily see which traffic sources or marketing actions turned into revenue for you during any given time period. Generate a report in seconds and email it to anyone in the company; you can even set up recurring reports so everyone can keep track of the company's progress.
the tiered pricing
- STARTER
- $250 / month
- For up to 5,000 contacts
- BASIC
- $395 / month
- For 5,000 - 20,000 contacts
- PRO
- $495 / month
- For 20,000 - 50,000 contacts
- ENTERPRISE
- $695 / month
- For 50,000+ contacts
